We’re curious.
In every way.

Gaining insights from marketing metrics and data

Gaining insights from marketing metrics and data

Recently, we’ve met with a couple of prospects, many of whom are struggling with too much data and marketing metrics from disparate agencies, social media tools and marketing software. The problem they’re all having is knowing what the data is telling them. It’s easy...

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How false metrics mess with the bottom line

How false metrics mess with the bottom line

Over breakfast this morning, we debated the joy of marketing metrics and more so, false metrics. (Breakfasts are a fun time in our house). False metrics are actually quite amusing as they don’t actually give you what you need, in fact, they distract you and keep you...

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Demonstrating ROI With A Marketing Dashboard

Demonstrating ROI With A Marketing Dashboard

We’ve not all got tens of thousands of pounds to invest in marketing automation software that comes with a built-in marketing dashboard. But just because you’re not using fancy software, doesn’t mean you can’t create a marketing dashboard to monitor your marketing...

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