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In every way.

How to create thought leadership that works

How to create thought leadership that works

The term “Thought Leader” is nearly 30 years old. It regularly appears in lists of annoying business buzzwords. But it remains one of the most popular methods for B2B organisations to gain potential customers' attention. Why? Because when it’s done properly, it works....

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Content for every stage of the buyer journey

Content for every stage of the buyer journey

70% of B2B companies are prioritising content creation in 2021 (CMI, 2020). The way B2B business is done has gone digital and content marketing is part of that change. Content marketing allows you to increase brand awareness, share your brand story and values, educate...

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B2B creative: 6 best practices for social media

B2B creative: 6 best practices for social media

Getting your B2B social creative noticed has never been more challenging. According to McKinsey in 2021, a huge 89% of B2B decision makers believe a shift to digital, catalysed by Covid-19, will be sustained in a post-pandemic world. That means more of your...

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9 powerful LinkedIn strategies you should be using

9 powerful LinkedIn strategies you should be using

LinkedIn, a global social network for business, is one of the few ways to accurately and reliably target core audiences in B2B marketing. The problem is, with 97% of B2B marketers using LinkedIn for content distribution, everyone's at the party battling to cut through...

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The importance of social media analytics

The importance of social media analytics

More and more, B2B marketers are using organic social media as part of their campaigns or ongoing marketing activity. The problem is, the analytics behind their social media activity is often left wanting. In order for any marketing activity to be assessed, there...

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Top 14 social media optimisation tips

Top 14 social media optimisation tips

Social media adoption is relatively low within B2B businesses. For a marketing team, it’s much easier to garner budget for an event than a year of social posting. Senior leadership teams struggle to see social as a lead generating channel, or an ROI generator. As a...

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Dark social posts: step into the light

Dark social posts: step into the light

If you’re an avid user of Google Analytics like myself, then you may have noticed a growing proportion of direct traffic to your site. Whilst some of this traffic may well be from users that have accessed your site by typing the URL in or clicking on a bookmark, it’s...

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