We’re curious.
In every way.

The importance of social media analytics

The importance of social media analytics

More and more, B2B marketers are using organic social media as part of their campaigns or ongoing marketing activity. The problem is, the analytics behind their social media activity is often left wanting. In order for any marketing activity to be assessed, there...

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Top 14 social media optimisation tips

Top 14 social media optimisation tips

Social media adoption is relatively low within B2B businesses. For a marketing team, it’s much easier to garner budget for an event than a year of social posting. Senior leadership teams struggle to see social as a lead generating channel, or an ROI generator. As a...

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Dark social posts: step into the light

Dark social posts: step into the light

If you’re an avid user of Google Analytics like myself, then you may have noticed a growing proportion of direct traffic to your site. Whilst some of this traffic may well be from users that have accessed your site by typing the URL in or clicking on a bookmark, it’s...

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Measuring social media: tracking the ROI

Measuring social media: tracking the ROI

Measuring social media can be a metrics minefield that leads to lengthy reports with lots of minute details. As with all marketing channels, you need to know what’s working and what’s not, so monitoring and measuring activity is critical. But what should you measure...

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How effective is social media for B2B marketing?

How effective is social media for B2B marketing?

I think we’ve all been asked to prove how effective social media is. It’s a conversation I have regularly with clients and prospects. Only the other day, I was sat in a room with four senior marketers from a large enterprise software company, only to be asked, how do...

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The REAL (tangible) benefits of influencer marketing

The REAL (tangible) benefits of influencer marketing

When it comes to influencer marketing, let's cut to the chase. What are the results? After all, influencer marketing takes a lot of time and finesse, so how are you going to justify the time and budget that you dedicate to it? Reach your audience (and get them to...

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