Dark social posts: step into the light

If you’re an avid user of Google Analytics like myself, then you may have noticed a growing proportion of direct traffic to your site. Whilst some of this traffic may well be from users that have accessed your site by typing the URL in or clicking on a bookmark, it’s more likely to be down to dark...

Influencer marketing: how do you find the right influencers?

Influencer marketing is like a huge game of 'Guess Who?'. Do they have glasses? Any facial hair? Do they use #EnSW in 50% of their tweets? It can be a complex digital game. But, you’d think that you could fall back on social software platforms to magic up a list of...

Social media basics: the things you were afraid to ask

I struggle to remember a time before social media. Maybe I used to go on holidays, maybe I used to go to school, who knows? Frankly, if I didn’t tweet about these early life events, did they even happen? All jokes aside, there are thousands of social media channels today,...

Measuring social media: tracking the ROI

Measuring social media can be a metrics minefield that leads to lengthy reports with lots of minute details. As with all marketing channels, you need to know what’s working and what’s not, so monitoring and measuring activity is critical. But what should you measure and report on when it comes...

Simple social media marketing ideas to kick start your B2B marketing activity

Social media is becoming increasingly important for content distribution, lead generation and awareness. As an agency we work lots of different clients who have different objectives, so we have to create and use lots of different techniques. So, we thought...

How effective is social media for B2B marketing?

I think we’ve all been asked to prove how effective social media is. It’s a conversation I have regularly with clients and prospects. Only the other day, I was sat in a room with four senior marketers from a large enterprise software company, only to be asked, how do you track and...

The REAL (tangible) benefits of influencer marketing

When it comes to influencer marketing, let's cut to the chase. What are the results? After all, influencer marketing takes a lot of time and finesse, so how are you going to justify the time and budget that you dedicate to it? Reach your audience (and get them to listen) As...

Overcoming the 3 biggest problems with social media (in B2B)

We recently carried out a social media benchmarking report comparing how 20 technology vendors* attending the Cloud Expo Europe tradeshow were using social media. We talked with the marketing directors at the show and found that many were experiencing the same problems...

Getting the sales team to embrace social media for B2B

Social media has become a really powerful tool in the B2B space when it comes to building relationships and engaging with prospects. By making social networking part of your sales team’s strategy, it can help them meet their targets and convert interest into sales. The role of...

B2B social selling: how do you stack up?

B2B social selling seems to be one of the hottest and most over used terms in B2B sales at the moment. So what on earth is all the fuss about? If the hype is to be believed then buyers are plentiful and if you’re not there, you’re going to miss out. What’s more, some would have you believe that...