We’re curious.
In every way.

Measuring social media: tracking the ROI

Measuring social media: tracking the ROI

Measuring social media can be a metrics minefield that leads to lengthy reports with lots of minute details. As with all marketing channels, you need to know what’s working and what’s not, so monitoring and measuring activity is critical. But what should you measure...

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How effective is social media for B2B marketing?

How effective is social media for B2B marketing?

I think we’ve all been asked to prove how effective social media is. It’s a conversation I have regularly with clients and prospects. Only the other day, I was sat in a room with four senior marketers from a large enterprise software company, only to be asked, how do...

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The REAL (tangible) benefits of influencer marketing

The REAL (tangible) benefits of influencer marketing

When it comes to influencer marketing, let's cut to the chase. What are the results? After all, influencer marketing takes a lot of time and finesse, so how are you going to justify the time and budget that you dedicate to it? Reach your audience (and get them to...

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Overcoming the 3 biggest problems with social media

Overcoming the 3 biggest problems with social media

We recently carried out a social media benchmarking report comparing how 20 technology vendors* attending the Cloud Expo Europe tradeshow were using social media. We talked with the marketing directors at the show and found that many were experiencing the same...

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Getting the sales team to embrace social media for B2B

Getting the sales team to embrace social media for B2B

Social media has become a really powerful tool in the B2B space when it comes to building relationships and engaging with prospects. By making social networking part of your sales team’s strategy, it can help them meet their targets and convert interest into sales....

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B2B social selling: how do you stack up?

B2B social selling: how do you stack up?

B2B social selling seems to be one of the hottest and most over used terms in B2B sales at the moment. So what on earth is all the fuss about? If the hype is to be believed then buyers are plentiful and if you’re not there, you’re going to miss out. What’s more, some...

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Strategic social selling: the new way of selling

Strategic social selling: the new way of selling

Over a glass of Chenin Blanc at the weekend, we discussed the nature of social selling and why B2B businesses really need to start utilising social channels as part of their marketing strategy. I personally don’t think it just boils down to marketing. It’s about...

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How to nurture prospects through social media

How to nurture prospects through social media

Being able nurture prospects via social media is becoming more of a skill and more important. The Internet Advertising Bureau (IAB) have released research (October 2012) revealing that 55% of UK organisations have now adapted their business strategies to become more...

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