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I struggle to remember a time before social media. Maybe I used to go on holidays, maybe I used to go to school, who knows? Frankly, if I didn’t tweet about these early life events, did they even happen? All jokes aside, there are thousands of social media channels...
Measuring social media can be a metrics minefield that leads to lengthy reports with lots of minute details. As with all marketing channels, you need to know what’s working and what’s not, so monitoring and measuring activity is critical. But what should you measure...
Social media is becoming increasingly important for content distribution, lead generation and awareness. As an agency we work lots of different clients who have different objectives, so we have to create and use lots of different techniques. So, we thought we’d pull...
I think we’ve all been asked to prove how effective social media is. It’s a conversation I have regularly with clients and prospects. Only the other day, I was sat in a room with four senior marketers from a large enterprise software company, only to be asked, how do...
When it comes to influencer marketing, let's cut to the chase. What are the results? After all, influencer marketing takes a lot of time and finesse, so how are you going to justify the time and budget that you dedicate to it? Reach your audience (and get them to...
We recently carried out a social media benchmarking report comparing how 20 technology vendors* attending the Cloud Expo Europe tradeshow were using social media. We talked with the marketing directors at the show and found that many were experiencing the same...
Social media has become a really powerful tool in the B2B space when it comes to building relationships and engaging with prospects. By making social networking part of your sales team’s strategy, it can help them meet their targets and convert interest into sales....
B2B social selling seems to be one of the hottest and most over used terms in B2B sales at the moment. So what on earth is all the fuss about? If the hype is to be believed then buyers are plentiful and if you’re not there, you’re going to miss out. What’s more, some...
Over a glass of Chenin Blanc at the weekend, we discussed the nature of social selling and why B2B businesses really need to start utilising social channels as part of their marketing strategy. I personally don’t think it just boils down to marketing. It’s about...
Being able nurture prospects via social media is becoming more of a skill and more important. The Internet Advertising Bureau (IAB) have released research (October 2012) revealing that 55% of UK organisations have now adapted their business strategies to become more...