Case Study: Hit Targets By Leveraging Gaps In The Market | Modern

Client overview – FACT-Finder

  • FACT-Finder is a global provider of Search, Merchandising  and Recommendation technology for e-commerce retail brands
  • It has been present in the market for more than 14 years
  • It has supported more than 1,600 online shops benefit from its expertise in digital retail software

Business situation

  • Although a market leader in Germany, FACT-Finder had limited brand awareness in the UK enterprise market
  • It needed help in understanding the market, what motivated the customer base and how to generate interest in its products

Proposed solution

  • Modern carried out market analysis of 6 UK competitors to understand points of difference and establish a clear market position
  • Assisted internal sales and marketing teams with developing a new product road map
  • Analysed the UK market to find a specific gap which could  be exploited

Solution benefits

  • Identified gaps in the market and areas where FACT-Finder could leverage its products technical capability to meet market need
  • UK sales targets were hit for the first time in 3 years
  • As FACT-Finder understood what the market needed, messaging started to resonate with customers which increased sales

View the full case study to discover the successful results of this campaign.

Hit Targets By Leveraging Gaps In The Market

Modern provided us with insights that were invaluable for our growth into the UK market which has given us the knowledge to target key segments.

Kevin Sparks, Commercial Director, FACT-Finder