Client overview – Flexera
- Flexera is the leading provider of next generation software licensing, compliance, security and installation solutions for application producers and enterprises
- Flexera were present and active on social media, specifically Twitter, LinkedIn and Facebook, but struggled to build a loyal community and derive measurable value from activity
- With competitors present and thriving on social media, Flexera understood the need to be active, but clarity around how to align social activity with broader business goals was a challenge
- Modern identified through research of the target market the messaging, imagery and ongoing approach that would attract and engage their target audience.
- Developing a strategy for growing an engaged community and drawing that community into an active and recurring relationship with Flexera
- Listening to identify industry influencers, industry themes and trends, and actively growing Flexera’s community
- Radically improved posting process using cloud project management platforms
- Global approval process with involvement from the wider marketing team
- Complete closed-loop reporting and monthly in-depth reporting on social’s contribution to marketing
View the full case study to discover the successful results of this campaign.
Modern have transformed the way we present ourselves and engage with our social communities. They’ve help us shape a social production process and they consistently bring new ideas to the table on how to improve what we do.
Sarah Noel, Senior International Marketing Manager, Flexera