Marketing Automation Category Archives | Modern
Why Marketing Automation Is A Salesman’s Best Friend

Why Marketing Automation Is A Salesman’s Best Friend

We’ve discussed getting the sales team to embrace social media to generate business, but now let’s turn our attention to marketing automation. While traditionally associated with marketing (the clue’s in the name), these platforms are hugely powerful for assisting the sales team in lead generation, tracking, nurture and conversion. Despite this, it can be difficult […]

Marketing, Remarketing and Retargeting: My Three Favourite Things

Marketing, Remarketing and Retargeting: My Three Favourite Things

Every marketer wants to make sure they maximise their campaigns. You create the campaign, execute it and sit there with your fingers crossed, hoping it’s going to deliver the leads that you need. Sometimes it does, and sometimes it doesn’t. But, what if you could double the leads you generate by working the data harder […]

List Management: 4 Steps To Keep Your Data Clean

List Management: 4 Steps To Keep Your Data Clean

Okay, hands up, how many of you really work your data and keep it clean? For many marketers, there are just too many things to do and this is always left at the bottom of the list. Once that campaign has gone out, you’re on to the next one, but good practice with list management […]

B2B Email Marketing Automation: Getting It Right

B2B Email Marketing Automation: Getting It Right

Every marketer knows that email marketing automation is something they should be doing, but how can you make it really deliver? We’ve worked with clients in the past that have set up their marketing automation, left it to tick over, and then wondered why it hasn’t filled up their pipeline as expected. The truth is, […]

My 5 Favourite Features Of Marketing Automation Software

My 5 Favourite Features Of Marketing Automation Software

We’ve seen our fair share of marketing automation platforms and we’ve tested them to the limit. So after years of experimentation, here are our top 5 favourite features that we love about marketing automation software. Deep personalisation Forget the bog standard, “Hi [firstname]” at the beginning of every email, marketing automation opens up the ability […]