In the last 5 years alone there has been a significant shift in how B2B buyers find out about your product and services; assessing your offering long before they speak to your sales departments. The impact this has on how we, as marketers, sell (or help people buy) is quite dramatic. In this blog post, […]
In a digital world, you need to think carefully about how to get your PR machine moving. With PR channels dissipating and traditional PR on the downward trend, it’s essential to maximise your efforts, regardless of whether you’re raising your profile, building credibility, generating awareness or building your brand. This is a hot topic for […]
An interesting little search marketing video from the Guardian on the future of search marketing. I don’t think it tells the half of it. As a marketer the opportunities are endless, but as a buyer on the other side, wouldn’t you want a bit of control and a dash of serendipity? And the implications for […]
Without really wanting to get straight to the point “of what budget is available”, it does have to be one of the first questions we ask before putting together a marketing strategy. They are many ways to set the marketing budget: History – you follow last year’s budget Competitive parity – which assumes your competitors […]
Marketing automation is one of the buzz words so frequently used by B2B marketers. Not surprising when it can be reduce time and cost, nudge leads gently along the sales funnel and increase the number of conversions. I personally relish the chance to get sophisticated and smart with marketing automation and the software tools out […]
Using professional SEO services is like using a professional contractor to build a storefront for your business. The way the storefront looks and functions is vital to getting customers who will browse and, eventually, buy. A professional who is familiar with SEO requirements can help you create a virtual storefront that will do the same […]
Long tail keywords are normally several words long, and they’re much more specific than shorter, broader keywords. For instance, a short keyword might be made up of one or two words, for example, ‘SEO Techniques’. A long tail version might be ‘Small Business SEO Techniques’ which is made up of four or five words. These […]
Utilising small business online marketing can return excellent results for a small investment. For many small businesses, budgets are tight and all marketing needs to be as effective as possible. One of the best ways to do this is to reach your potential clients online. Why online marketing works for small business One of the […]
