Admincontrol content engine - Modern l B2B Marketing

Admincontrol enables better decision-making by offering secure collaboration and straightforward document sharing in critical business processes, such as board and management work, due diligence, capital injection and stock exchange listings.

CPL

82% decrease in one month

SQL

63% of overall target delivered from one campaign

Leads

240% increase in 10 months

Understand the problem

Admincontrol sought to develop a content production engine that was customer-centric, aligned with business objectives, measurable and scalable.

Crucial to this engine was understanding their business objectives, customers and existing content performance.

Strategic approach

Buyer personas, drawn from audience insights, were delivered alongside content and performance analysis.

This process enabled us to create a strategic content engine informed by audience insights and results, delivering powerful full-funnel content throughout the year. 2024 marks the third year of this rolling engine, which features bi-annual creative workshops.

Partnership matters

Since its implementation, complete tracking now measures how content contributes to sales, providing additional data and insights on performance throughout the funnel.

Through strategic content delivery and collaboration, Admincontrol have established themselves as thought leaders in the market.