Maximising martech adoption for better customer experiences
Gamma is a rapidly growing provider of communications services to the business market. Gamma has extensive IP within the communications market and is one of the strongest channel networks in the UK.
Gamma uses Salesforce Marketing Cloud Account Engagement (MCAE) which enables them to manage direct communications and channel communications through two implementations. Through a series of projects including configuration, rollout and training, we embedded MCAE into Gamma for successful growth.
Advanced Salesforce MCAE features
Key projects as part of this martech adoption programme included re-engineering the customer journey through Engagement Studio, scoring, B2B Marketing Analytics implementation as well as ongoing training and support for marketing execution.
Modern have upskilled our team to ensure we continue to drive ROI through our investment in Pardot (MCAE)
Head of Digital Marketing EMEA, Gamma