Digital Connections 2.0
The customer is back
In this second installment of our Digital Connections series, we surveyed 300 CMOs in large B2B companies across the UK and US. Responses reveal the top marketing technology priorities, challenges, and aspirations on CMO agendas over the coming 12 to 18 months.
It is clear that although investment in martech is still ongoing, the current global economic challenges have resulted in a renewed focus on customer value and return on investment. This shift in strategy brings marketing back to its core principles and has significant implications for data integration, skill training and marketing programmes.
For more on the issues affecting senior marketing leaders and how to make your mark, leverage these resources: