Report: the technology challenges facing today’s CMO.
Right now, CMOs are investing in a huge array of rapidly-evolving marketing technology platforms. The promise from vendors is that this will transform the way they work, increase efficiency and deliver a step-change in performance and results.
The Digital Connections report points to a more complex reality. We interviewed 300 CMOs from B2B organisations in the UK and US and found that many are worried about chronic underuse of technology, challenges with integration and an ongoing digital skills and strategic capability gap.
Use the Digital Connections report as your essential guide to regain control with a plan based on understanding the problem, creating a roadmap for consolidation and fostering a new learning culture to lead you confidently into the future.
For more on the issues affecting senior marketing leaders and how to make your mark, leverage these resources: