Digital Connections

Report: the technology challenges facing today’s CMO.

Right now, CMOs are investing in a huge array of rapidly-evolving marketing technology platforms. The promise from vendors is that this will transform the way they work, increase efficiency and deliver a step-change in performance and results. 

The Digital Connections report points to a more complex reality. We interviewed 300 CMOs from B2B organisations in the UK and US and found that many are worried about chronic underuse of technology, challenges with integration and an ongoing digital skills and strategic capability gap. 

Use the Digital Connections report as your essential guide to regain control with a plan based on understanding the problem, creating a roadmap for consolidation and fostering a new learning culture to lead you confidently into the future. 

Digital Connections

This report, based on the findings of Modern’s 2021 survey will outline: 

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Why most marketing technology is underused

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The issues with people, integration and skills

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How CMOs are facing up to the challenge

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Why CMOs now need to prioritise strategy and planning over rampant tech investment

Additional reading

For more on the issues affecting senior marketing leaders and how to make your mark, leverage these resources:

Digital transformation

Understand how to approach digital change when stepping up digital maturity.

Getting buy-in from the board

Explore key relationships and dynamics in the board room.

The making of a B2B digital leader

The 3 critical skills needed to initiate digital change and how to get C-level support.