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CMO research, insights reports and guides.


Digital Connections 3.0

In this 2024 research report, discover how CMOs are navigating the strategic skills void.

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Digital Connections 2.0

In 2023, the strategic priorities of CMOs were focused on the customer and cultivating experience to drive revenue.

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Digital Connections
This research report from 2022 shows how technology vendors’ promises don’t align with reality.
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Digital transformation for B2B marketers
This walk-through guide shares maturity, watchouts and key principles.
Do More With Less campaign

Do more with less

How three marketing leaders transformed performance.

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The making of a B2B digtal leader
Discover how and why senior B2B marketers need to embrace digital even more.