The technology challenges facing today’s CMO
Digital Connections Research 2022
Right now, CMOs are investing in a huge array of rapidly-evolving marketing technology platforms. The promise from vendors is that this will transform the way you work, increase efficiency and deliver a step-change in performance and results.
This doesn’t appear to be the case as this research shows. Discover the real priority of CMOs.
The customer is back
This research from 2023 highlights how CMOs are refocusing on the customer with the primary aim of driving revenue when times are tough.