The technology challenges facing today’s CMO

Digital Connections Research 2022

Right now, CMOs are investing in a huge array of rapidly-evolving marketing technology platforms. The promise from vendors is that this will transform the way you work, increase efficiency and deliver a step-change in performance and results.

This doesn’t appear to be the case as this research shows. Discover the real priority of CMOs.

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More insights

RESEARCH

The customer is back

This research from 2023 highlights how CMOs are refocusing on the customer with the primary aim of driving revenue when times are tough. 

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