The making of a digital leader

Today, senior marketers need to be strategists, marketers, technologists and digital experts.

This guide looks at why B2B marketers need to embrace digital even more, the challenge of getting to grips with new methodologies and traditional silos and what you need to do to make things happen.  

People in the office

More insights

Digital Connections 2022 research cover

RESEARCH

Digital Connections 2022

Martech underutilisation, reduced budgets, challenges with people, integration and skills. Find out what CMOs are focusing on this research report.

Digital transformation guide cover

REPORT

What digital transformation means for B2B marketers

How to capitalise on digital transformation as a senior marketer and what it means for your organisation.

RESEARCH

The customer is back

This research from 2023 highlights how CMOs are refocusing on the customer with the primary aim of driving revenue when times are tough.