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Digital Connections 2.0
What are the strategic priorities for CMOs in 2023? Read our latest research report to find out.
Can CMOs tame their technology challenges?
New challenges, opportunities, and evolving priorities mean that the...
Measuring ROI from ABM
In 2021, 70% of marketers report using an ABM programme which is a...
How to choose from Pardot Forms and Form Handlers
This can depend on various factors, such as your organisation's...
Marketing Technology Strategy: Barriers to Success
What emerges from the research is that there are several different...
How can B2B marketers get the most out of Pardot?
On average, Pardot customers have seen an increase in their sales...
Are B2B marketers stuck behind ‘walled gardens’?
According to eMarketer, almost 70% of all U.S. digital ad spend goes...