Two hands shaking

The importance of the client-agency relationship (and why it works)

The importance of the client-agency relationship (and why it works) I’ve been an agency girl all my life and have been lucky enough to work in excellent agencies. Back in one of my first agencies, Proximity London, the client services team had relationship training. It was about understanding people, matching similar personality types and marking […]

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What does a CMO really want?

What does a CMO really want? I’ve had a couple of insightful conversations recently with marketing leaders or CMOs that I wholeheartedly respect. These conversations validated my thinking about what we see when we work with clients, but it’s good to hear it direct from the horses’ mouth (so to say). So, in the process, […]

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Predicting your marketing performance

Predicting your marketing performance

Predicting your marketing performance I’m sitting on a train to London. The hills are rolling by and it’s a dreary day, with a pinky, orange hue over the grey clouds. I’m sitting in a backward facing seat which isn’t my favourite thing. I’m off to run a workshop on benchmarking and forecasting marketing performance with […]

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Picture of 4 executives

What CIOs really want

What CIOs really want Recently I had the good fortune to attend the Gartner Symposium in the Gold Coast, Australia. I thought I’d made it – 30 degree heat, wall-to-wall sunshine, miles and miles of golden coastline and a laisse-faire attitude to this perfect holiday destination. Unfortunately, my 12 hour days in a chaotic conference […]

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