Marketing’s role in driving digitalisation

Marketing’s role in driving digitalisation Digitalisation is far from a new topic. The adoption of digital practices across all business channels has been happening for a while. As marketers, our focus has been to effectively leverage digital platforms for lead generation, lead nurture, brand awareness and other key initiatives. But what does the bigger picture […]

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The making of a B2B digital leader

It’s no big secret that digital strategic direction can fall between the cracks in many organisations. It’s estimated that 85% of a customer’s relationship with a business will be digital by 2020. So, it’s easy to see why the priority to go digital has become such a vital part of everyday business.  A big part of this problem, which is often overlooked, comes down to marketing leadership – who is going to champion […]

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Exceptional in-house marketing: 5 keys to success

Exceptional in-house marketing: 5 keys to success As mentioned in one of our previous blogs, some clients are telling us that they’d like to bring more marketing in-house. Many are already in the process, but tackling this without support can hinder your progress. One marketing leader recently told me: “I’m really proud of how far […]

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Two hands shaking

The importance of the client-agency relationship (and why it works)

The importance of the client-agency relationship (and why it works) I’ve been an agency girl all my life and have been lucky enough to work in excellent agencies. Back in one of my first agencies, Proximity London, the client services team had relationship training. It was about understanding people, matching similar personality types and marking […]

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What does a CMO really want?

What does a CMO really want? I’ve had a couple of insightful conversations recently with marketing leaders or CMOs that I wholeheartedly respect. These conversations validated my thinking about what we see when we work with clients, but it’s good to hear it direct from the horses’ mouth (so to say). So, in the process, […]

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