Marketing Automation: What’s The Value Of Your System?

Do you get value from your marketing automation platform? Most businesses these days have a marketing automation platform (MAP) that allows them to do more, track more and perform better.  Well, you’d think it would.  Sometimes, that’s not always the case.  How much value do you think you get from your system? Often with a […]

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B2B Email Subject Lines: Keep To The Subject

Email remains the number one converting channel for most B2B marketers. You’ve worked hard to get that data, maintain it and ensure it aligns with GDPR requirements, so getting those all-important contacts to open an email is critical if you’re going to hit your numbers. Assuming that you’ve got a great campaign idea, the data […]

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