Positioning Admincontrol as a leader and shaping the story for demand.

Admincontrol, a cloud-based solutions provider for business decision-makers owned by Visma wanted to reposition its offering after acquisition and rebrand.  


Connecting the dots 

The content strategy was aligned to the growth plans, supported sales enablement needs and filled gaps in the customer journey to create an end-to-end digital content journey. The insights, drawn from customer persona needs, delivered messaging formulated to differentiate and stand out in a complex and competitive market.

Day-to-day, Modern’s specialists work to provide ongoing campaigns, and creative and content output to ensure a consistent tone of voice and brand design continuity. 

In addition, Admincontrol relies on Modern to architect and execute lead generation campaigns across 6 European regions leveraging the content and associated nurturing campaigns. 


Rocking the status quo

“Modern’s strategic business intelligence, coupled with their expert advice, helps us connect strategy with technology and deliver growth in complex markets.”

CMO, Admincontrol


The initial campaign in this programme achieved 366% over the lead target.
831 leads
Generating a total of 831 leads during the initial six-month period.