Working with Commvault to connect the sales and marketing team through insight programmes and go-to-market strategies for ABM. Multiple methodologies for tactical execution were leveraged including
Displacing the incumbent
Commvault wanted to oust a competitor from a key account. When an RFP came to the table, a deal-based strategy was activated to target the decision-making unit and those within the relevant function of the global business. The messaging framework was designed to highlight the competencies of Commvault over and above the incumbent.
Customer expansion programme
Commvault had a small foothold in a global French bank, but wanted to win business with the core IT team in data storage as the bank was undergoing a global digital transformation. The messaging framework was designed to highlight Commvault’s competencies in data security and cloud migration at scale – directly addressing the needs of the digital transformation team.
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Roland DG
Supporting the CMO with transformation and change strategies for diversified growth across EMEA.
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Admincontrol
Strategic consulting and execution across propositions and campaigns as product portfolio expands.
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Gamma
Marketing technology support across Salesforce Marketing Cloud Account Engagement.