Roland DG are world-leaders in printing technology. They are highly sales-driven with a complex dealership model operating globally.
Connecting the dots
Modern provides strategic support across marketing, technology and CRM solutions, including working with the EMEA team to align marketing operations. This has included re-engineering Salesforce to enable marketing segmentation through Pardot and support post roll-out.
In addition, the marketing leadership team is supported with regular digital strategy and transformation consultancy to stress-test direction and enable new technologies to be tested and embraced.
On a day-to-day level, our digital specialists work to deliver demand generation, messaging and roll-out techniques to drive greater volumes of leads whilst upskilling the marketing teams.
Rocking the status quo
Over the last three years, Modern has supported Roland DG with transformation consultancy including centralisation planning, forecast modelling for digital, customer journey mapping and demand programmes.