Software AG
Building a scalable framework for ABM across EMEA.

Software AG required a scalable programme for ABM activation across 7 industry verticals across 5 markets within EMEA. A disparate marketing team needed a systematic approach to defining the process and scaling the programme quickly and cost-effectively. 

The focus was on wider vertical-led messaging for industries across Europe having similar challenges, e.g. IoT in manufacturing as well as 121 key account approaches. 

Senior leadership connections made
Sales opportunities to date