Software AG
Building a scalable framework for ABM across EMEA.
Software AG required a scalable programme for ABM activation across 7 industry verticals across 5 markets within EMEA. A disparate marketing team needed a systematic approach to defining the process and scaling the programme quickly and cost-effectively.
The focus was on wider vertical-led messaging for industries across Europe having similar challenges, e.g. IoT in manufacturing as well as 121 key account approaches.
11
Campaigns
490+
Senior leadership connections made
13
Sales opportunities to date
Case Study
Roland DG
Supporting the CMO with transformation and change strategies for diversified growth across EMEA.
Case Study
Admincontrol
Strategic consulting and execution across propositions and campaigns as product portfolio expands.
Case Study
Gamma
Marketing technology support across Salesforce Marketing Cloud Account Engagement.