B2B Social Media: Video marketing Strategy | Modern

Client overview – Deltek

  • Deltek is the leading global provider of enterprise software and information solutions for project-based businesses and acquired TrafficLIVE in 2014, an agency management solution for mid-sized and enterprise marketing agencies

Business situation

  • After acquiring TrafficLIVE, Deltek realised to be successful it was critical to illustrate that TrafficLIVE’s witty, fun brand values were alive and well, and wouldn’t be diluted. Identifying the right messaging and distribution strategy for this market was the primary challenge of this campaign
  • Deltek wanted to raise brand awareness and drive software demo requests through the use of a targeted viral video campaign distributed through social media

Solution benefits

  • The campaign resulted in a $1M incremental pipeline
  • 24,023 video views, a 1,106% increase in social media engagement and a 35% uplift in demo requests

Example tweets are below and a summary of the campaign can be reviewed in the infographic.

Vine Embedded into Twitter Post

Embedded GIF in Twitter Post (click to play)

Social Buzz Award 2015: Finalist

B2B Viral Video Marketing Strategy