$1M Incremental Pipeline: Video Marketing Strategy
Deltek is the leading global provider of enterprise software and information solutions for project-based businesses and acquired TrafficLIVE in 2014, an agency management solution for mid-sized and enterprise marketing agencies.
After acquiring TrafficLIVE, Deltek realised to be successful it was critical to illustrate that TrafficLIVE’s witty, fun brand values were alive and well, and wouldn’t be diluted. Identifying the right messaging and distribution strategy for this market was the primary challenge of this campaign.
Deltek wanted to raise brand awareness and drive software demo requests through the use of a targeted viral video campaign distributed through social media. The campaign resulted in 24,023 video views, a 1,106% increase in social media engagement and a 35% uplift in demo requests.
Example tweets are below and a summary of the campaign can be reviewed in the infographic.