Modern becomes a certified Demandbase partner

Jan 11, 2024


by | Jan 11, 2024 | News


Modern has partnered with the biggest name in ABM – Demandbase – to bring account based marketing strategies to life.

We are now an accredited Demandbase partner listed in Demandbase’s directory for all of Demandbase’s current and future customers needing specialist consultancy on getting the best from the platform and implementing a full-funnel account-based marketing strategy.

As one of just 25 consultancies globally to be included in the programme, our strategists have undertaken Demandbase’s GTM Certification and Demandbase Solutions Certification to ensure they deliver the highest level of support to clients and are already consulting on large-scale, international projects.

As the first mover in account-based marketing (ABM) and account-based experience (ABX),  Demandbase defined the account-based category and has fast-become the leader in account-based advertising, with more than 1,100 companies using the platform worldwide.

This partnership to solidify the relationship between Modern and Demandbase couldn’t have come at a more perfect time. For many years, we’ve been supporting CMOs and marketing leaders with transforming their marketing functions – helping to knit together the people, processes and technology to make lasting change. 

Particularly over the past three years, we’ve seen a rapid increase in investment in marketing technology at B2B companies, leading to duplication, a lack of integration, siloes, chronic underuse, and as a result, poor customer journeys. Our mission is to help marketing leaders maximise the value from these technologies – with Demandbase often playing a crucial part of the mix in companies pursuing an account based marketing strategy.

As they move from pilot programme, to scaling into new markets and verticals, and then eventually towards a fully integrated ABM programme, we’re excited to be able to guide them along the journey. 

Partnering with Demandbase puts us at the cutting edge of ABM, benefiting from their knowledge, research and best practices, including Skill Builder and Demandbase User Community. We’re excited to see it bear fruit in 2024 and beyond.

Want to get more from Demandbase?

Further reading

The Modern curve of return: develop your demand strategy

The Digital: keep ahead of the B2B digital marketing trends

The impact of the strategic skills gap in marketing technology