by Sep 14, 2021Podcast

Modern Perspectives podcast: Managing change

In the final episode of our podcast series, our CEO Nicola Ray welcomes Stephen Davis, EMEA Marketing Director at Roland and Michael Bernard, Ex-CMO at IBM.

The episode is all about managing change. With all of these changes surrounding us every day in business, how do we best manage that change. As marketers, we are often caught up between different business functions. What skills does a modern marketer need to help manage and own these changes? And how do you best stay upskilled in an industry that changes so rapidly?

Listen to the full episode and subscribe on SpotifyBreakerPocket CastsRadioPublicAvailable soon on Apple Podcasts and Google Podcasts.

More from us

191217_Why_Folder_Structure_Matters_Blog
Why Pardot folder structure matters
It wouldn’t surprise me if you said you hadn’t given much thought to your Pardot folder structure. It’s not really seen as the “fun part” of Pardot, is it? You want to get...
The Power of Influence in Marketing
The power of influence in B2B marketing
I recently read a book, well, listened to a book, and something with this one really struck me. The book was about influence and principles of persuasion. In today’s...
16 pillars of B2B marketing
A few months ago, I received a phone call from one of my clients – a person I respect greatly and someone I enjoy working with. He was on the hunt for a new CMO and was sharing...
Content for every stage of the buyer journey
70% of B2B companies are prioritising content creation in 2021 (CMI, 2020). The way B2B business is done has gone digital and content marketing is part of that change. Content...
Client Agency Relationship
The importance of the client-agency relationship (and why it works)
I’ve been an agency girl all my life and have been lucky enough to work in excellent agencies. Back in one of my first agencies, Proximity London, the client services team had...