It’s no big secret that digital strategic direction can fall between the cracks in many organisations. It’s estimated that 85% of a customer’s relationship with a business will be digital by 2020. So, it’s easy to see why the priority to go digital has become such a vital part of everyday business. 

A big part of this problem, which is often overlooked, comes down to marketing leadership – who is going to champion digital change within the business?  

To learn more about becoming a digital leader, download the Director’s Guide to The Making of a B2B Digital Leader or view the infographic below:

Next steps

If you’d like to learn more about digital change and what it takes to be a successful digital leader, download the full guide. Want to be more digital? Get in touch

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