The making of a B2B digital leader
It’s no big secret that digital strategic direction can fall between the cracks in many organisations. It’s estimated that 85% of a customer’s relationship with a business will be digital by 2020. So, it’s easy to see why the priority to go digital has become such a vital part of everyday business.
A big part of this problem, which is often overlooked, comes down to marketing leadership – who is going to champion digital change within the business?